Earlier reports in December 2020 suggested that the film shooting would take place in Ayodhya and the proposed film city in Gautam Buddha Nagar district of National Capital Region in Uttar Pradesh.

The official announcement of the film was on 14 November 2020 coinciding with Diwali. In June 2021, Satyadev Kancharana revealed that he will be a part of the film, marking his debut in Hindi cinema. In early March 2021, media reports confirmed that Jacqueline Fernandez and Nushrratt Bharuccha were signed up to play lead roles in the film opposite Kumar. The film team consulted the book Dating The Era of Lord Ram (2004), as well as experts in archeology and other areas. Co-producer Vikram Malhotra, CEO of Abundantia Entertainment, touted the film as 'a story formed on facts, science and historical heritage'. Kumar described the film as 'a bridge between generations past, present and future'. Chandraprakash Dwivedi was signed as the creative producer. This is Amazon's first Bollywood production in India. The film is co-produced by Akshay Kumar's mother Aruna Bhatia and Vikram Malhotra under the production companies Kumar's Cape of Good Films, Abundantia Entertainment, Lyca Productions and Amazon Prime Video.

Adam's Bridge, also known as Ram Setu or Rama Setu, as seen in NASA satellite photo: India on top, Sri Lanka at the bottom DevelopmentĪccording to a report in The Financial Express, director Abhishek Sharma has been trying to build a plot since 2007 when he became aware of a court case involving Ram Setu.

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